Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

By:

Perreault, William D

Contributor(s):

Material type:

TextPublisher: New York : [2015]Publisher: McGraw-Hill Education,Edition: 14th EditionDescription: xliii, 717 pages : colour illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814607520

Subject(s):

LOC classification:

HF5415 .P4357 2015

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Foreign Books	Pililla College Library Foreign Section				658.8 P42e 2019 (Browse shelf(Opens below))				1	Available			URSPIL-6281.

Includes bibliographical references (pages 645-685) and indexes.

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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

University of Rizal System
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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D., University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.

University of Rizal System Email us at univlibservices@urs.edu.ph

Visit our Website www.urs.edu.ph/library

University of Rizal System
Email us at univlibservices@urs.edu.ph