A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, ©2011Copyright date: ©2011Edition: Twelfth editionDescription: xiv, 258 pages : illustration ; 26 cmContent type: - text
- unmediated
- volume
- 9780071221115
- HF5415.13 .P4414 2011
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Tanay College Library General Stacks | Non-fiction | HF5415.13 .P4414 2011 (Browse shelf(Opens below)) | Available | URSTAN-N1148 |
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| HF5415.127 .N1627 2012 The Power of unpopular : | HF5415.13 .F4139 2014 Marketing strategy : | HF5415.13 .G533 2010 Fundamentals of marketing in the Philippine setting / | HF5415.13 .P4414 2011 A preface to marketing management / | HF5415.13 .P9359 1984 Principles of marketing management / | HF5415.32 .L3742 2011 Business analytics for sales and marketing managers : | HF5415.32 .L3742 2011 Leading Apple with Steve Jobs : |
Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
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