Memo-Re-Member : a Card Game Exercising Memory Enhancement for Kawangis Publishing Corporation.
Material type:
TextPublication details: 2024 Angono, RizalDescription: x, 132 p. ; 30 cmLOC classification: - BVC00001
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Theses and dissertations
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Angono College Library | BVC00001 (Browse shelf(Opens below)) | Not for loan | BVC00001 |
This study aimed to develop a card game called “MEMO-RE-MEMBER”, a fun and interactive memory enhancement card game, advocating Filipino Popular Culture for young adults and to promote the product to the market by coming up with an advertising campaign, with considerations on content, aesthetic, durability, and price. This study aimed to produce a prototype for the card game, by coming up with an ad campaign to promote the product, and to evaluate the produced product. We applied several methods such as descriptive quantitative research, questionnaire, then product testing. A survey in the form of a questionnaire was conducted and the analyzed data from the respondents and other related information to support the actual process of making the research output was made. We then proceeded with the actual card game illustration (defined as a visual explanation of a text, concept or process, designed for integration in print and digital published media) or card game. Generation Z, or ages 18–25 years, are our target audience. Despite the age bracket, we also consider that the game somehow managed to help the players remember the rich culture we Filipinos have—from our national symbols to Larong Pinoy, all of them that represent our popular culture. This study is an effort to find solutions to these weaknesses—to know that it is important for us game designers/developers to know the challenge of developing a game, specifically in finding the true definition of a learning game. This study would be of help for aspiring game developers or designers with the same idea related to this study.
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