Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025

This study investigated the perceptions of the respondents about the
Marketing Management Practices of Islalabs Delivery Services that took place on Talim Island, Binangonan, Rizal. The respondents were asked to assess the Marketing Management Practices of Islalabs Delivery Services in Talim Island in terms of the seven P's of the marketing mix using the likert scale. The
researchers collected and reviewed some relevant literature and research for a
more complete presentation of the subject. Through this study entitled "Marketing Management Practices of Islalabs Delivery Services in Talim Island", the researchers purposely related the topic to different literatures.
This study utilized the descriptive research design which mainly employed the survey research questionnaires. The data were analyzed quantitatively with
the use of statistical tools. The first section which contains the demographic profile was analyzed using frequencies and percentages. The second section consisting of the respondents' perception in terms of marketing mix seven Ps were analyzed using the weighted mean and standard deviation. It was further analyzed with the use of correlation and regression to assess the Marketing Management Practices of Islalabs Delivery in Talim Island.