Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025

The study, titled "Online Marketing Strategies of Coffee Shops in Angono,
Rizal," explores the pivotal role of online marketing, particularly social media, in the success of local coffee shops. In an increasingly digital landscape,
understanding how these businesses leverage online platforms to connect with customers and drive sales is crucial. The research addresses a specific gap in
existing literature by focusing on the influence of tailored social media strategies on the operational performance and sales of coffee shops in this particular region.
The Problem and Its Background sets the stage by discussing the contemporary relevance of online marketing strategies, especially social media, for businesses. It highlights the burgeoning coffee culture in the Philippines and the importance of digital engagement for coffee shops. The chapter also
contextualizes the study within the existing legal frameworks governing data privacy (Data Privacy Act of 2012) and fair trade practices (Consumer Act of the Philippines), which influence online marketing approaches. It identifies the
research gap, underscoring the need to investigate the specific impact of various social media strategies on coffee shops in Angono, Rizal.