Green Marketing Practices Among Coffee Shops in Angono, Rizal Edralyn M. Pacatang, Angelica R. Rata, Kim Alaiza E. Torres
Material type:
TextPublication details: 2025Description: viii, 144Dissertation note: Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025 Summary: This study explores green marketing practices among coffee shops in
Angono, Rizal, focusing on four elements of the marketing mix: green product, green price, green place, and green promotion. The researchers used descriptive quantitative research to assess how these practices are integrated into the operations and strategies of local coffee shops. The study also examined the profile of business owners and customers in terms of age, sex, respondent type, and business profile, which includes ownership type, years of existence, initial capital, operating hours, number of employees, types of coffee, and non-coffee products sold.
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Binangonan College Library | Not for loan | URSBIN-UGT3271 |
Thesis Bachelor of Science in Business Administration Major in Marketing Management URS Binangonan 2025
This study explores green marketing practices among coffee shops in
Angono, Rizal, focusing on four elements of the marketing mix: green product, green price, green place, and green promotion. The researchers used descriptive quantitative research to assess how these practices are integrated into the operations and strategies of local coffee shops. The study also examined the profile of business owners and customers in terms of age, sex, respondent type, and business profile, which includes ownership type, years of existence, initial capital, operating hours, number of employees, types of coffee, and non-coffee products sold.
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