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Creating a customer experience-centric startup : a step-by-step framework / Thomas Suwelack, Manuel Stegemann, Feng Xia Ang.

By: Contributor(s): Material type: TextSeries: Gale eBooks | Business guides on the goPublisher: Cham, Switzerland : Springer, [2022]Copyright date: ©2022Description: 1 online resource (xvii, 152 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783030924584
Subject(s): LOC classification:
  • HD62.5 .S89 2022
Online resources:
Contents:
1. Introduction -- 2. Concept, relevance, and management of CX -- 3. Starting a start-up -- 4. Understanding the outside world : customers and the surrounding environment -- 5. Outside-in : defining the CX-centric business DNA-the why, how, and what of a start-up -- 6. Inside-out : testing, implementation, and communication of experience elements -- 7. Future considerations.
Summary: This book explains how startups and brands in general can achieve a high level of customer experience in today's dynamic and competitive times. The framework steps and tools are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company.
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E-Book E-Books Gale Available

1. Introduction -- 2. Concept, relevance, and management of CX -- 3. Starting a start-up -- 4. Understanding the outside world : customers and the surrounding environment -- 5. Outside-in : defining the CX-centric business DNA-the why, how, and what of a start-up -- 6. Inside-out : testing, implementation, and communication of experience elements -- 7. Future considerations.

This book explains how startups and brands in general can achieve a high level of customer experience in today's dynamic and competitive times. The framework steps and tools are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company.

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