Undergraduate Thesis
Bachelor of Science in Business Administration
University of Rizal System, Rodriguez, Rizal
2024

A gift is something given voluntarily without payment in return, as to show favor toward someone, honor an occasion, or make a gesture of assistance. People give gifts to mark special occasions, like birthdays, weddings, anniversaries and some holidays. Giving a gift is a universal practice usually done on occasions like birthday, Christmas, anniversary, or any special events.

Elegancia de Magnifique: Gift Boutique offers a variety of gifts, its main product is flower bouquet which has different sizes (1 piece and 3 piece bouquet) and has different flower types (roses, tulips, daisies, carnations). It also offers add ons to the gifts like stuffed toys (small and medium), rose gold and silver jewelries (rings, bracelets, necklaces, earrings). The customers can also request for customized gifts as long as it is not offered by the boutique such as money bouquets and many more.

The proponents will only offer pick up orders as the flowers are fresh and fragile to avoid default of the order. The shop will be located at Footbridge 2nd Floor, Montalban Town Center, Montalban, Rizal.

In making the bouquet the main ingredient is the flowers, together with the greenery and the flower fillers, the packaging should also be nice and well crafted. The add ons will be just retailed, such as the stuffed toys and the jewelries. The customized gifts will be provided by customers on what they want to be customized. The owners of the business are college students who are generation Zs and are fascinated by arts and creativity. The business name "Elegancia de Magnifique: Gift Boutique came from the Spanish words Elegancia which means Elegance and French word Magnifique which is Magnificent, together with Magnificent Elegance that would describe the products and services that the gift boutique will offer. Every business has unique features that stand out, for Elegancia de Magnifique it is aesthetic creativity. The gifts that will be offered will not be originally made by the owners' desire but they will customize it based on the customers' demand. This type of business is not quite famous yet, only a few shops that offer this type of service, that is why the proponents chose a unique service like this to also enlighten people that your creativity could be profitable. The set of offers are flowers, stuffed toys, jewelries. and customers can provide the gifts as long as it is not offered in the shop. The price will depend on their choice of purchase. The process of making gift orders requires a lot of skill and patience to complete, but since Elegancia de Magnifique offers eye pleasing products, this could alleviate the boredom in making it. The materials that will be used are mainly art materials like different types of papers, pens and coloring materials.

This undergraduate thesis entitled "ESTABLISHMENT OF ELEGANCIA DE MAGNIFIQUE: GIFT BOUTIQUE IN MONTALBAN, RIZAL" would mainly focus to the following: To offer unique service business to the market through art, creativity, and craftsmanship. (1) To satisfy the customers by offering the convenience they need and want. (2) To promote arts and crafts that are magnificently elegant by customizing gifts. (3) To identify the target market and competitors and how the business would stand out. (4) To formulate a strategic plan that will identify the gaps in the different areas of the business and help the proponents implement the strategy.

General partnership is the type of business ownership wherein, organizational structure under which the partners in a business have unlimited personal liability for the obligations of the entity. Under this arrangement, all partners are assumed to have certain management responsibilities for running the organization. The proponent's business venture is composed of three individuals that ought to share common interests and investment. In essence, a partnership is a formal and collaborative agreement entered into by two or more parties for the purpose of jointly managing and operating a business entity, with the ultimate goal of sharing profits while shouldering financial obligations and liabilities. This business partnership, like many others, is legally established through the creation of a comprehensive written agreement outlining each partner's roles, responsibilities, and financial contributions. The owners agreed on having an assigned day to manage the entire business and agreed to receive fair income that the business will generate. The sources of capital came from each owner amounts to P633,891.00 each, 33% ratio as starting capital with a total amount of P1,901,672.00 to operate the entire business.

In terms of staffing, the company needs two main roles a staff and a staff production - a total of two employees. These individuals collectively handle various tasks, including managing day-to-day operations, designing products, packaging. processing orders, handling orders, and selling the products. Both will have 8 hours of work per day and 1 rest day in a week which is Tuesday. The Business will operate from Monday to Sunday except Tuesday as it is the rest day with operating hours from 9am to 6pm on weekends and 10am to 7pm on weekdays.

The proposed business will operate six working days a week and twenty-four in a month. The salary varies from the positions of the employees and also its mandatory government contributions like 13th month pay, overtime pay.

holiday/premium pay, SSS, PAG-IBIG, and PhilHealth. The Total salary that employees can receive is referred to as their net pay.

The marketing strategy of the business will be 4 P's of marketing: Product, Pricing. Place and Promotion. As people love convenience, affordability. accessible, and trends. Gifts or presents have always been a cheer up technique to most people, it pleases the people that receive one it gives them personal and emotional satisfaction not just for the receiver but also for the giver. In the Philippines, it is very relevant to every celebration, birthday, graduation, promotion, anniversary, Christmas, baby shower, wedding and many more celebrations. It served as the center of celebration to some cultures as well. The proposed selling price of Elegancia de Magnifique: Gift Boutique for 1 Piece Flower Bouquet is P156.00 to P173.00. For 3 Pieces Flower Bouquet price ranges from P400.00 to P450.00. For Small Stuffed Toys the price is P142.00 for Medium P521.00. For Rose Gold Jewelries of any kind is P152.00 for Silver Jewelries of any kind P 290.00. For Customized Provided Gifts the price will depend on the packaging that they will avail. For a Kraft Box it has a selling price of P153.00, for Paper Bags (small to large) the price ranges from P109.00 to P115.00. For bouquets (small to large) the price ranges from P186.00 to P350.00 For Gift Surprise Package A the selling price is P2,790.00, for Gift Surprise Package B is P2,987.00, and for Gift Surprise Package C is P3,209.00. While the sample selling price for By Set Orders (3) is P1,316.00 and P1,002.00 for By Set Orders (2). The store will also be offering events flower arrangement. Set A package church wedding set up is P63,392.00. Set B is for reception set up is P65,462.00. Set C is for 18th birthday debut set up is P61,942.00. To avoid throwing unused flowers and to maximize the profit, the store will also be offering dried flowers that the price ranges from P84.00 to P306.00 based on the type of flowers. Pricing strategy that will be used in the business is Cost based Pricing; the simplest pricing method is cost plus pricing which is adding average mark-up to the cost of the product. The business will be located in the Footbridge 2nd floor of Montalban Town Center, Montalban, Rizal. In today's era, Montalban Town Center is one of the famous shopping malls, grocery stores, and food services in Montalban, Rizal, to which a huge number of people are always passing by. The target market of the business are the residents of Montalban, Rizal, age starts from 15 years old and above. Employment status of the respondents are employed, student, self-employed, stay-at-home parent, and unemployed. Elegancia de Magnifique promotional campaigns are online marketing (facebook posting), word of mouth, flyers, and loyalty cards. The production process of the Elegancia de Magnifique will start from purchasing raw materials, consultation with customers, design and personalization, assembly and packaging, quality assurance, production of items, final inspection, pick-up end.

The proponents used various formulas to determine the potential customer within the target market, as well as employee's salary and required contributions. outcome of survey data was determined using statistical tools such as percentage and frequency. Various financial statements and financial analysis were performed to determine whether the proposed project is effective, the researchers recommend customer satisfaction, development, and efficient management.

The financial analysis of the business contains financial statements, such as cost of products sold, projected income statements, projected cash flows, projected balance sheet and financial ratios. These financial aspects of the business were connected as they all interpret the financial situation of the business through numerical statistics. The first year of the business operation can achieve a sale of P9,819,823.01, an income of P1,413,119.38, cash balance ending P3,863,565.74 and a total balance sheet amount of P3,920,413.74. Annual increase in the percentages of amounts will be computed following the projected timetable of the business for five years.

In the first year of the business operation, the financial analysis included financial ratio and profitability ratio. Financial ratio 6.38 of current ratio, 0.16 debt to total assets ratio and 0.85 owner's equity to total asset ratio. Profitability Ratio of 0.14 profit in sales ratio. On the first year of operation, the return on assets (ROA) was 0.36, the return on equity (ROE) was 0.43, the return on investment (ROI) was 0.74, the total asset turnover was 2.50, the return of Cost of Goods Sold Income was 0.14 and Cash Payback Period was 1.21. Cash Payback of 1.21 means, the business would be able to recoup its initial investment in one year and two weeks.

A feasibility study was carried out in order to determine whether Elegancia de Magnifique: Gift Boutique could be a new service supply on the market. It is consumed in various ways due to its high convenience value and environmental and economic friendliness. The study's importance to the government and community is demonstrated by socioeconomic research. This region demonstrates that the business works not only for profit, but also for the benefit of the general public. The researchers in this study take into account every aspect of the business, including the social influence on the community and in order to achieve a high trading system. According to the proponents' poll 98% or 197 of the total Population 443,954 of Montalban, Rizal are willing to implement the proposed business and they are willing to avail the products and service it offers. In short, the Elegancia De Magnifique is feasible and viable