Undergraduate Thesis
Bachelor of Science in Office Administration Major in Human Resources Management University of Rizal System, Rodriguez Rizal
2024

The Establishment of Dia Sol of Hiraya in Montalban Town Center, San Jose, Rodriguez, Rizal is a proposed business idea by four University of Rizal System students who desire to offer a sought-after meal to their customers. It is e food business inspired by the Pastil, a delicacy from the Philippines that our Muslim brothers and sisters from Maguindanao it aims to provide a reasonable price and high-quality products which satisfy its customers. The business primarily intends to serve the residents, students, staff, and visitors around Montalban Town Center The products are designed to be convenient and easy to prepare meals for breakfast, lunch, or dinner. Da Sol of Hiraya offers Meals (Chicken Sol, Pork Sol, Beef Sol, and Bangus Sol), Add-ons (Sisig Tofu Tipid, Tuna Shanghai, and Veggie Shanghai), Refreshers (Gulaman, Chocolate, and Melon Palamig) and Bundles (Combination of any Sol Meal, Refreshers and Lumpla Series).

The business was established as a collaboration between four (4) proponents and encompasses various objectives to deliver its success and sustainability. One of the primary objectives of any business is to generate profit. This involves managing costs effectively, setting competitive pricing, and ensuring a steady revenue stream. Meeting and exceeding customer expectations is crucial for its success. Providing high-quality and delicious meals. excellent service, and a positive overall experience can lead to customer loyalty and positive word-of-mouth Staying competitive in the food industry often requires innovation. This entails creating unique menu itens, adopting new cooking techniques, or incorporating trends to differentiate the business from competitors. Training and retaining skilled staff are the core requirements. Happy and well-trained employees contribute to an engaging environment, which in tum, enhances customer satisfaction. Building strong ties with the local community can have numerous benefits such as customer retention and a positive reputation for the business. It seeks to assist those who are jobless to find employment

These objectives contribute to the long-term viability of the business it can position itself for success in a dynamic industry. It is significant for the owners to regularly assess and adjust these objectives to adapt to fluctuating market conditions and consumer preferences. The proponents require funds to pursue completion. The estimated capital required will be P389,969.91 equally divided and provided by the four proponents for 25% Da Sol of Hiraya will have two (2) employees: Production Staff and Staff Every week, there will be one day off for each of the two employees. The employees will be receiving the mandated minimum wage for 8 hours of work and will have 1 hour of break time. Moreover, both staff will be given monthly contributions for SSS, PhilHealth, and PAG-IBIG.

The business' prosperity can be attained through effective marketing strategies: Product, Pricing, Place, and Promotion. Da Sol of Hiraya's products is divided into three categories: Sol Meals, Add-Ons, and Refreshers. Sol Meals which consist of meat, rice, and vegetables aims to sate the palate of individuals through their innovative pastil-like dish. Their Add-Ons vary from Inspired Sisig to Lumpia Series. The Refreshers of three flavors from Gutaman to Mason, The proposed selling price for Sol Meats ranges from P89.00 to P100.00 Add-Cins from P20.00 to P50.00, Refreshers for P20.00 and Bundle Meals for P95.00 to P119.00. The stall will be situated on the first floor, in front of Japan Home Center, Building 2 of Montalben Town Center. Managing platforms like instagram and Facebook to portray appealing images of their products, engage with their community, and welcome opportunities. Administering a reward to regular customers such as discounts and loyalty cards to encourage retention Actively responding to customer feedback. Conduct surveys to understand their preferences and make data-driven improvements.

Da Sol of Hiraya primarily targets individuals who are either students, employed, unemployed, freelancers, or self-employed, with ages ranging from 10 to 70 years old. The procedures are similar to how the Passtil is cooked. The only distinction is the shredded technique wherein the business utilized ground meat. Supplies including dried and wet ingredients and packaging will be purchased in the Montalban Public Market. In times of unavailability, the proponents will resort to Robinson Supermarket.