Graduate School Thesis

Master in Business Administration University of Rizal System Binangonan 2024

Understanding the status, challenges, and prospects of One Town, One
Product (OTOP) was crucial, considering the program's transition in Rizal Province
from its inception in 2014, relaunch in 2017, and subsequent development into
OTOP Next Gen, that eased its original focus and objective in developing unique or
pride-of-place OTOP products.
The researcher utilized mixed method of research in order to provide answer
to the questions using a researcher-made questionnaire checklist, documentary
analysis, and interviews with the respondents.
The study conducted to the stakeholders of One Town, One Product fourteen
(14) Local Government Unit Officers or Tourism Officers, fourteen (14) DTI Negosyo
Center Business Counsellors in charge in each of the thirteen (13) municipalities and
one (1) city in Rizal Province, and one (1) DTI OTOP Account Officer and the 127
OTOP Enterprises that are listed and registered in the Department of Trade and
Industry (DTI) of which only 97 OTOP enterprises were used as actual respondents
since the other 30 OTOP enterprises were used for reliability testing. The researcher
maximized the use of google forms but also utilized phone calls and face to face
sessions when needed.
As regards validation of the output of the study, a total of 42 respondents
participated consisting of administrative officers, business counselors, and OTOP
enterprises.
Majority of the respondents under DTI and LGU Officers were belong to age
of 31-40 years old, mostly female, single with bachelor's degree, while the fourteen (14) LGU Officer In Charge of OTOP, fourteen (14) DTI Negosy Center Business
Counsellors and one (1) DTI OTOP Account Officer have 1-5 years working
experience. Majority of the OTOP enterprises respondents were sole proprietors,
with 6-10 years of operation, offered processed foods with both initial capital and
present capital
of P100,001.00 - P400,000.00, personal savings as source of
capital, with less than 5 employees, mostly were from Antipolo City and with both
average or estimate monthly income and average or estimated monthly expenses of
less than P200,000.
The extent of DTI and LGU Officers assessment with regards to the status of
OTOP in terms of stakeholder analysis, stakeholder performance evaluation and
stakeholder interests were often applied, while the extent of OTOP Enterprises
assessment with regards to the status of OTOP in terms of stakeholder analysis,
stakeholder performance evaluation and stakeholder interests were always applied.
There was a significant difference in the extent of the respondents'
assessment on the status of OTOP with respect to assessing and understanding the
stakeholders, growth and success of businesses, and customer satisfaction in terms
of sex.
Based on the result of the findings, the DTI and LGU Officers respondents
encountered various challenges based on the current status of OTOP in Rizal
Province with respect to stakeholder analysis such as invitation to entrepreneurs to
become interested in the program and maintaining the step-by-step application
requirements; with respect to stakeholder performance evaluation such as access to
capital, competition, technological advancement, lack of funding and climate change; with respect to stakeholder interests such as product or service development
assistance and coordination to DTI for additional funds and new opportunities.
Moreover, the OTOP Enterprises respondents encountered
various
challenges based on the current status of OTOP in Rizal Province with respect to
stakeholder analysis such as receiving the information regarding the OTOP
enterprise and receiving of step-by-step application requirements; with respect to
stakeholder performance evaluation such as community engagement, technological
advancement, customer retention/loyalty, education and awareness and climate
change; with respect to stakeholder interests such as product or service
development assistance and coordination to DTI for additional funds and new
opportunities.
The respondents encountered various opportunities as implemented by the
different municipalities in Rizal Province with respect to human resources for DTI
and LGU respondents was job creation and for OTOP Enterprises was training and
skill development; with respect to entrepreneurship under DTI and LGU respondents
was product or service development and under OTOP Enterprises was market
expansion; with respect to socio economic, for DTI and LGU respondents was for
preservation of local traditions while OTOP Enterprises was skill development and
training; with respect to environmental awareness both DTI and LGU respondents
and OTOP Enterprises was eco-friendly product development and with respect to
business incentives both under DTI and LGU respondents and OTOP Enterprises
was marketing and promotion. The proposed Product Selection Criteria for LGU's OTOP was considered
highly reliable resulted from Cronbach's Alpha Reliability testing utifization which
ensured the selection of products were culturally significant, utilized local resources.
and have market potential yet the program must still consider its vital essence that
was to determine and develop local products or services as their own 'pride-of-place
and may revisit the program and tune it in to its primary objectives and purpose.