Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System 2025

This feasibility study explores the production of Vegetable-Flavored Rice
Chicharron in Binangonan, Rizal, under the brand name ChichaRice Delights.
The venture aims to meet the rising demand for healthy yet flavorful snack
options by offering a product that is both nutritious and culturally relevant.
Positioned within the expanding health-focused snack segment, ChichaRice Delights seeks to establish itself as a sustainable and community-rooted
business.
The company will operate as a sole proprietorship with an initial capital
investment of PHP 1,500,000, equally contributed by Denisse Stacey C. De Castro, Charmie V. Esparagoza, and Keith Garrete A. Riva. The production facility will be located at Cerrero St., Barangay Tatala, Binangonan, Rizal.

Operations will be managed by Mrs. Cynthia Lyn Cajan, who will serve as the owner and general manager. She will oversee daily business activities, including marketing, finance, and coordination with retailers. The production team will manage manufacturing, quality control, and packaging, while delivery personnel will distribute the finished products.
The financial team will include both an accountant and a bookkeeper. The
accountant will be responsible for high-level financial management, including the preparation of financial statements, tax filings, and ensuring overall financial compliance with regulations. The bookkeeper, on the other hand, will handle the day-to-day financial transactions, including recording sales, expenses, and managing accounts payable and receivable. This division of labor ensures accurate financial tracking and operational efficiency.

ChichaRice Delights has embraced current market trends by implementing a business-to-business (B2B) consignment model. Through this strategy, the company provides retail partners, health food stores, and specialty groceries with inventory on consignment-retailers only pay for what they sell. This reduces financial risk for partner stores, expands market reach, and supports small- to mid-sized retailers by lowering upfront costs, making it easier for them to carry healthier snack options.

To support sustainability, unsold inventory is collected from partner stores
and repurposed as fish feed for local fishermen. This circular approach reduces food waste and creates value across sectors, reinforcing the brand's
commitment to environmental responsibility and community support.

The business initially targets local retailers and small businesses within
Binangonan. A market survey confirmed strong consumer interest, with ChichaRice Delights projected to capture 68.7% of the local market— outperforming competitors. Marketing efforts will combine traditional promotions and digital strategies to build awareness and foster customer engagement.

The production facility is designed to accommodate essential food-
processing activities, such as frying, cooling, packaging, and raw material storage. The business is officially registered with the Department of Trade and
Industry (DTI) and the Bureau of Internal Revenue (BIR) and will operate under a sole proprietorship structure subject to an 8% tax rate on net income. It is projected to contribute a total of PHP 180,862.08 in taxes over its first five years.

Financing, financial estimates, and analyses are crucial in order to have a solid basis of the business' financial feasibility. Based on the financial ratio analysis, the business achieved a strong gross profit ratio of 86.92% in its first year and consistently maintained high profitability in the following years. The return on sales ratio started at 65.43%, reflecting efficient cost management and operational performance. The return on assets (ROA) was notably high at 85.45% in Year 1, demonstrating effective use of assets to generate profits, though it naturally adjusted as asset investments increased. The asset turnover ratio, at 1.31 in the first year, indicated strong efficiency in utilizing assets to generate sales, with a slight decline over time as the business expanded its asset base. Additionally, the payback period remained relatively short throughout the five years, highlighting the company's ability to quickly recover its investments through steady cash inflows. Finally, the return on investment (ROI) was highly favorable, starting at 16.71% in Year 1 and progressively rising to 38.28% by Year 5, underscoring the business's profitability and sound financial performance.

As the company grows, so will its market presence. Initially centered in
Binangonan, ChichaRice Delights plans to expand distribution across the entire province of Rizal within 3 to 5 years. Upon establishing a stable regional presence, the brand's long-term goal is nationwide distribution-bringing culturally inspired, health-conscious snacks to Filipino consumers across the country.

Social responsibility is at the core of the business model. The company
emphasizes environmental practices such as waste reduction, circular supply chains, and efficient resource use. It also seeks to stimulate the local economy by generating employment and supporting other community sectors.
Key recommendations for long-term success include strict compliance with food safety standards, strong supplier relationships, maintaining inventory buffers, applying preservation techniques, and ensuring clear expiration labeling.
Strengthening brand identity, offering high-quality products, and fostering customer loyalty will be essential to sustainable growth.

In conclusion, after thorough evaluation of the market demand, operational
capabilities, and financial outlook, this study confirms that ChichaRice Delights is a feasible, socially responsible, and highly profitable business venture.