Undergraduate Feasibility Study Bachelor of Science in Business Administration Major in Marketing Management University of Rizal System Binangonan 2025

"The feasibility study entitled ""Production of Tofu Brownies in Binangonan,
Rizal"" aims to produce a unique dessert that provides a comforting and satisfying
experience to the consumers.
The business will operate as a sole proprietorship, with the capital being
used to pay and cover all necessary documents, equipment, ingredients, and
salaries of employees. The initial capital required is Php 700,000.00, which will
be allocated to registration and permits amounting to Php 13,050.00, equipment
amounting to Php 50,708.00, packaging materials amounting to Php 37,785.60,
supplies amounting to Php 3,153.00, rent amounting to Php 42,000.00, and
utilities amounting to Php 58,800.00. The remaining funds will cover the salaries of the regular employees, the on-call accountant and baker, other
operational costs, and the raw materials needed for production. This initial capital
is intended to cover all business expenses for one year.
The business will operate from Monday to Wednesday. On Monday and
Tuesday, the business will operate between 4:00 a.m. and 12:00 noon. This
process includes baking, cooling, storing, and packaging the product. Deliveries
will take place every Wednesday from 5:00 a.m. to 1:00 p.m. It is anticipated that
production will grow by about 10 percent each year, based on survey results
conducted within the target market. The target market for the business is
selected coffee shop restaurants in Binangonan, Rizal.
Based on the study conducted through survey questionnaires, 82.61
percent of coffee shop restaurants expressed interest in adding tofu brownies to
their menu, while the remaining 17.39 percent stated they were not interested.
The survey findings support the expectation that many coffee shop restaurants
would be willing to buy the product, which indicates a promising customer base.
The projected demand for tofu brownies in the first year is estimated to be
13,248 boxes. This demand is expected to grow at a rate of 10 percent each year.
On the other hand, the current supply from the top competitors in the market
totals only 10,000 boxes annually. This leaves a gap between the demand and
supply of about 24.52 percent or 3,248 boxes of the total demand. The business
aims to fulfill 20 percent of the unmet demand. In the local market of Binangonan, Rizal, four main competitors currently
control 76 percent of the brownie market and Bean and Brownie holds a strong
position with 20 percent of the market share. The remaining 4 percent is shared
by other smaller suppliers in the area.
To compete and to match the production levels of the top competitors, the
business has set its production capacity at 3,000 boxes per year. This capacity
aligns with the goal of filling the gap.
The company's sales are anticipated to rise annually. The estimated sales
for the first year of business in 2025 are Php 864,000.00. Sales are predicted to
increase by 10 percent a year in the upcoming years. Accordingly, sales are
anticipated to reach Php 950,400.00 in 2026, Php 1,266,265.00 in 2027, Php
1,393,041.00 in 2028, and possibly Php 1,532,375.00 in 2029. The formula for
calculating the increase in sales is to multiply the first years sales by 10 percent
and then add the result to the first year's sales.
Monthly sales are projected to generate Php 72,000.00, and annual sales
are projected to total Php 864,000.00. Sales are expected to increase by 10
percent annually, based on demand surveys.
Gross sales will be calculated after deducting the cost of goods sold or
production expenses. Profits generated will be reinvested into the business for
the following years. Furthermore, the business will not only benefit the local community of
Binangonan, but will also contribute to the government through taxes, fees from
licenses and permits, ensuring that the operation of the business is legal. These
taxes will contribute to the welfare of the people and help in the development of
the Philippine economy.
The Return on Investment (ROI) for the business in its first year of the
operation is 6.97%, reflecting a stable return during the initial stage of the
business. The projected ROl show a steady increase in the following year, that
the second year of the buisness it already reach 19.12%, in the third year has
22.94%, in the fourh year it increase by 28.34%, and for the fith year of the
business it has reach 33%. From the start of the business up to its fifth year, it
generated an overall profit that exceeds the initial investment amount. This
demonstrates that the business is financially feasible and capable for continued
growth and profitability in the long term.
After evaluating all the relevant aspects of Producing Tofu Brownies in
Binangonan, Rizal, the proponents concluded that this type of business has a
promising future in the market, making it both feasible and viable from every
perspective.
"