Undergraduate Feasibility Study Bachelor of Science in Business Administration Major in Financial Management University of Rizal System Binangonan 2025

"This study aims to assess the feasibility of producing and marketing vegetable-based cookies in Angono. Rizal which will be named as Nutri-Munch, the researchers will use locally available leafy greens such as spinach (Spinacia oleracea), malunggay (Moringa oleifera), and sweet potato leaves (Ipomoea batatas). The research addresses the increasing global health concerns related to processed snacks and the underconsumption of vegetables, especially among children and adolescents. The study proposes a healthier, nutrient-enriched cookie alternative to help combat poor dietary habits. To evaluate this, the researchers employed a descriptive approach involving product formulation, organoleptic testing (taste, texture appearance), literature review, and interviews. A market survey was also conducted with 150 residents of Angono, where 133 respondents expressed interest after tasting the vegetable cookies. The product was tested for its nutritional enhancement and market viability. Data analysis was carried out through quantitative evaluation of survey results (percentage-based demand analysis) and qualitative assessment of consumer feedback. Nutritional references from prior scientific literature supported the benefits of the selected vegetables, showing high levels of protein, fiber, antioxidants, and minerals. The results of market surveys and thorough financial analysis support the proponents' conclusion that the proposed business is both feasible and viable. The study has shown a strong potential for profitability and sustainability through the evaluation of important financial indicators, including the Statement of Projected Net Income and Return of Investment (ROl). These results offer a strong foundation for the feasibility of veggie cookie production in Angono Rizal. To increase market appeal and satisfy consumer expectations for high-quality innovation, the product's proponents plan to consistently improve it going ahead, focusing on its formulation, appearance, and packaging. The study confirms that such a product has strong market potential, addresses local health needs, and opens up new opportunities in sustainable food innovation. It also suggests that the initiative could generate income, employment, and support local agriculture, proving it to be both a nutritional and economic solution. "