Undergraduate Feasibility Study Bachelor of Science in Business Administration Major in Financial Management University of Rizal System Binangonan 2025

Includes bibliographical references

The study focuses on the establishment of Squash Wrapper, a sole proprietorship to be owned by Hershey's Anne B. Sevilla, and will be located in Barangay Tayuman, Binangonan, Rizal. The proposed business aims to offer a nutritious and innovative alternative to traditional lumpia wrappers by using squash grown and sourced locally. With an initial capital of P140,000 from personal savings, the business will operate from Tuesday to Sunday, 8:00 a.m. to 5:00 p.m. Financial projections indicate strong performance, with the current ratio expected to rise from 18.66 in the first year to 46.96 in year 5, showing increased liquidity. Meanwhile, the debt-to-equity ratio is projected to drop from 5.12 to 2.18, reflecting reduced dependence on debt and a stronger financial position. Sales and purchases are expected to increase by 5% annually during the first five years, which indicates sustainable growth and profitability. The target market includes local households, food stalls, eateries, and restaurants. Market trends show that consumers are becoming more health-conscious and are now seeking natural and locally sourced ingredients. With proper marketing, consistent quality, and good customer relations, the proposed business has strong potential to gain acceptance and loyalty among consumers within Binangonan and nearby municipalities. The desirability of the project lies in its uniqueness, nutritional value, and community benefit. Squash is naturally rich in vitamins, fiber, and antioxidants, making it a healthier alternative to ordinary lumpia wrappers. The business promotes sustainability by using natural ingredients and minimizing waste, making it both health-conscious and environmentally friendly. Overall, the combination of health benefits, affordability, and local impact makes the squash wrapper a desirable product that meets modern consumer preferences. However, the project may face several challenges such as limited product awareness. Maintaining consistent quality and texture may be difficult during the early stages of production. Because of its natural ingredients, the product may also have a shorter shelf life compared to commercial wrappers. In addition, limited capital may affect the scope of marketing and promotions, and competition from existing wrapper producers could challenge the business's visibility in the market. To address these challenges, the business may focus on ensuring consistent product quality through proper ingredient measurement, preparation methods, and packaging techniques that may help extend freshness. Marketing strategies may be strengthened by promoting the product through social media platforms, community events, and collaborations with local eateries. Offering product samples and cooking demonstrations may help increase awareness and attract new customers. The business is also encouraged to create loyalty programs and discounts to retain customers and build long-term relationships. Regular market research may help in monitoring consumer preferences and improving production techniques. Furthermore, investing in simple equipment and providing proper training for workers will increase productivity and maintain consistent quality. In conclusion, the establishment of the squash wrapper business in Barangay Tayuman, Binangonan, Rizal is a promising and feasible venture. It offers a healthier and more sustainable alternative to traditional wrappers, supports local agriculture, and encourages small business growth within the community. With dedication, product consistency, and effective marketing, the business has strong potential to thrive and contribute positively to both the local economy and consumer well-being.