Undergraduate Feasibility Study Bachelor of Science in Accountancy University of Rizal System Binangonan 2024

Includes bibliographical references

This study aims to assess the viability and feasibility of Establishing Study Cafe in Binangonan, Rizal. The business will be named Study Sips and will operate as a partnership. The proposed location spans a 140 sqm lot in Binangonan, Rizal, with a capital requirement of 2,000,000. The proposed establishment will offer a diverse range of products, including milk tea, coffee, and pastries. During the operation period, the business will need 12 employees who will work to run the establishment. All those employees are entitled to benefits such as SSS, Pag-ibig, PhilHealth, 13th month pay, Sick Leave and Vacation Leave. In marketing aspect, the target market is the students and professors, mainly of University of Rizal System - Binangonan Campus while the secondary market are the students outside the University of Rizal System - Binangonan Campus since that the Study Cafe mainly aims to cater the needs of the students, especially the students near the target place. In terms of promoting the business, the promotional strategies that the business will carry out will include advertising, digital marketing, and sales promotion by designing leaflets with eye-catching visuals that include essential information and creating short video ads which will be posted on Facebook, Instagram, and Tiktok The business will be subject only to the regular income tax rate which is 25% on the basis of the firm's net income. The filing of a final annual income tax return must be filed on or before the 15th day of the fourth month following the close of the taxable year The most important part of this study is the financial analysis and assumptions that shows various assumptions from the projected cost of the business. Regarding financial viability, the study indicates promising returns on assets and investment ratio, a reasonable payback period, healthy net profit margin, and positive cash flow projections for the business. As to social desirability, the establishment of this business is expected to promote educational engagement, encouraging individuals to dedicate more time to academic pursuits, thereby fostering growth in the educational sector.