Kerin, Roger A. <br/><br/>Marketing :  the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.  - 3/e.  - Boston :  McGraw-Hill Irwin,  ©2009.  - xli, 493 pages :  illustrations (chiefly colour), colour maps ;  28 cm <br/><br/>Includes bibliographical references (p. 447-467) and indexes. <br/><br/><label>ISBN: </label>9780073381060 (alk. paper) 0073381063 (alk. paper) <br/><br/><label>LCCN: </label>2008039064 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>LC Class. No.: </label>HF5415  / .K452 2009