Perreault, William D., <br/><br/>Essentials of marketing :  a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.  - 10th ed.  - Boston, Massachusetts :  McGraw-Hill/Irwin,  [2006]  ©2006.  - xl, 638 pages :  colour illustrations ;  28 cm. +  1 CD-ROM (4 3/4 in.)  - McGraw-Hs/Irwin series in marketing .<br/><br/>Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>0072935898 (alk. paper) <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>LC Class. No.: </label>HF5415  / .M378 2006