TY  - BOOK
AU  - Perreault, William D.,
AU  - McCarthy, E. Jerome,
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0072935898 (alk. paper)
AV  - HF5415 .M378 2006
PY  - 2006///]
CY  - Boston, Massachusetts
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -