TY  - BOOK
AU  - Arens, William F., 
TI  - Contemporary advertising
SN  - 0072964723 (alk. paper)
AV  - HF5821 .Ar33 2006
PY  - 2006///]
CY  - Boston, Massachusetts.
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
ER  -