Perrey, Jesko, <br/><br/>Marketing performance :  how marketers drive profitable growth / Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke  - Chichester, West Sussex, United Kingdom :  Wiley,  [2016]  - xi,185 pages :  illustrations ;  24 cm <br/><br/>Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781119278337 (cloth : alk. paper) <br/><br/><label>LCCN: </label>2016015986 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .P3795 2016 <br/><br/><label>Dewey Class. No.: </label>658.8