Alminar, Ruby F.,  <br/><br/>Elements of Marketing / Alminar, Ruby F.  - Revised Edition.  - Mandaluyong City:  National Book Store  1994.  - xvi, 228 pages:  illustrationss  23 cm. <br/><br/> Includes bibliography <br/><br/><label>ISBN: </label>9710857614 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>LC Class. No.: </label>HF5415  / Al66 1994