Futrell, Charles. <br/><br/>Fundamentals of selling :  customers for life through service / Charles M. Futrell.  - Twelfth edition  - New York :  McGraw-Hill Irwin,  [2011]  ©2011  - xxxiv, 652 pages :  illustrations (some colour) ;  26 cm <br/><br/>Includes bibliographical references (pages 627-652) and index. <br/><br/><label>ISBN: </label>9780071220804 <br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/><br/><label>LC Class. No.: </label>HF 5438.25  / .F87 2011