Bernhardt, Kenneth L. <br/><br/>Cases in marketing management Kenneth L. Bernhardt, Thomas C. Kinnear  - Seventh Edition  - Boston  Irwin, McGraw-Hill  1997  - xiv, 665 pages;  24 cm.  - The Irwin series in marketing .<br/><br/>Includes bibliographical references. <br/><br/><label>ISBN: </label>0256204640 <br/><br/><label>LC Class. No.: </label>HF5415.13  / B448 1997