TY  - BOOK
AU  - Bernhardt, Kenneth L.
AU  - Kinnear, Thomas C.
TI  - Cases in marketing management
T2  - The Irwin series in marketing
SN  - 0256204640
AV  - HF5415.13 B448 1997
PY  - 1997///
CY  - Boston
PB  - Irwin, McGraw-Hill
N1  - Includes bibliographical references
ER  -