Dwyer, F. Robert <br/><br/>Business marketing:  connecting strategy relationships and learning F.Robert Dwyer, John F. Tanner, Jr.  - Boston:  Irwin McGraw-Hill,  1999  - xxix, 670 pages;  26 cm.  - Marketing and advertising series .<br/><br/><label>ISBN: </label>0256221332 <br/><br/><label>LC Class. No.: </label>HF5415  / D92