TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy relationships and learning
T2  - Marketing and advertising series
SN  - 0256221332
AV  - HF5415 D92
PY  - 1999///
CY  - Boston
PB  - Irwin McGraw-Hill
ER  -