Fill, Chris <br/><br/>Marketing communications:  contexts, strategies and applications Chris Fill  - Third edition  - Harlow England:  Pearson Education,  2002  - xxxii, 790;  26 cm <br/><br/><label>ISBN: </label>0273655000 <br/><br/><label>LC Class. No.: </label>HG5415.123  / F55 2002