Jeannet, Jean-Pierre <br/><br/>Global marketing strategies Jean-Pierre Jeannet, H. David Hennessey, Author  - Fourth Edition  - Boston:  Houghton Mifflin Publishing,  1998  - xix, 918 pages;  24 cm. <br/><br/><label>ISBN: </label>039587162 <br/><br/><label>LC Class. No.: </label>HF5415  / J43 1998