Kerin, Roger A. <br/><br/>Marketing:  the cope Roger A. Kerin, Steven W. Hartley, William Rudelius, Author  - Second Edition  - Boston:  McGraw-Hill Irwin,   2007  - xxxiii, 425 pages;  28 cm. <br/><br/><label>ISBN: </label>100702999896 <br/><br/><label>LC Class. No.: </label>HF5415  / K452 2007