Kotler, Philip <br/><br/>Principles of marketing Philip Kotler  - Third Edition  - Englewood Cliffs, N.J. :  Prentice-Hall,   1986  - xxiv, 774 pages;  23 cm. <br/><br/><label>ISBN: </label>9710832913 <br/><br/><label>LC Class. No.: </label>HF5415  / K84 1986