Kurtz, David L <br/><br/>Principles of marketing David L. Kurtz, Louis E. Boone, Author  - Twelfth Edition  - Mason, Ohio:  Thomson,   2006  - lii, 656 pages;  28 cm. <br/><br/><label>ISBN: </label>0324323794 <br/><br/><label>LC Class. No.: </label>HF5415  / K96 2006