Berkowitz, Eric N. <br/><br/>Marketing Eric N. Berkowitz, Roger A. Kerin, Author  - Third Edition  - Homewood, IL. :  Irwin,   1992  - xxiv, 790 pages;  26 cm. <br/><br/> Revised edition of Marketing <br/><br/><label>ISBN: </label>025609182 <br/><br/><label>LC Class. No.: </label>HF5415  / B4418 1992