McCarthy, E. Jerome <br/><br/>Basic marketing:  a managerial approach E. Jerom McCarthy, William D. Perrault, Jr., Author  - Ninth Edition  - Homewood, IL. :  Irwin,   1987  - xviii, 749 pages;  24 cm. <br/><br/><label>ISBN: </label>0256036497 <br/><br/><label>LC Class. No.: </label>HF5415  / M127 1987