TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perrault, William D
TI  - Basic marketing: a managerial approach
SN  - 0256036497
AV  - HF5415 M127 1987
PY  - 1987///
CY  - Homewood, IL.
PB  - Irwin, 
ER  -