Peter, J. Paul <br/><br/>A preface to  marketing management J. Paul Peter, James H. Donnely, Jr, Author  - Eight Edition  - Boston:  McGraw-Hill,  2000  - xvii, 318 pages;  23 cm. <br/><br/><label>ISBN: </label>0073661511 <br/><br/><label>LC Class. No.: </label>HF5415.13  / P388 2000