Stanton, William J. <br/><br/>Fundamentals of marketing William J. Stanton, Montrose S. Sommers II. Barnes, James G. III. Title  - Fourth Canadian Edition  - Toronto:   McGraw-Hill Ryerson,  1985  - xviii, 749 pages;  21 cm. <br/><br/><label>ISBN: </label>0075489155 <br/><br/><label>LC Class. No.: </label>HF5415  / S745 1985