Stanton, William J. <br/><br/>Fundamentals of marketing William J. Stanton  - Sixth Edition  - New York:  McGraw-Hill,  1981  - xvii, 604 pages  22 cm. <br/><br/><label>ISBN: </label>0070608911 <br/><br/><label>LC Class. No.: </label>HF5415  / S745 1981