Iacobucci, Dawn.  2015- <br/><br/>Marketing management / Dawn Iacobucci.  - Singapore :  Cengage,  ©2015.  - xiii, 335 pages :  25 cm <br/><br/><label>ISBN: </label>9789814716239 <br/><br/><label>LC Class. No.: </label>HF 5415  / Ia1