Muramalla, Venkata Sai Srinivasa R.  2014. <br/><br/>Marketing management :  theory, concepts and applications / Dr. Venkata Sai Srinivasa Rao.  - New Delhi, India :  Serials Publication ,  ©2014.  - xvi, 685 pages :  23 cm. <br/><br/><label>ISBN: </label>9788183876674 <br/><br/><label>LC Class. No.: </label>HF 5415  / M572