de Chernatony, Leslie <br/><br/>Creating powerful brands Leslie de Chernatony, Macolm McDonald and Elaine Wallace  - Fourth edition  - Amsterdam  Elsevier  2011  - 483 pages  26cm. <br/><br/><label>ISBN: </label>978-1-85617-849-5 <br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning<br/>Branding (Marketing)<br/><br/><label>LC Class. No.: </label>HD 69 B7 D43 2011