TY  - BOOK
AU  - de Chernatony, Leslie
AU  - McDonald, Malcolm
AU  - Wallace, Elaine
TI  - Creating powerful brands
SN  - 978-1-85617-849-5
AV  - HD 69 B7 D43 2011 
PY  - 2011///
CY  - Amsterdam
PB  - Elsevier
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
ER  -