Ferrell, O. C. <br/><br/>Marketing strategy :  text and cases / O.C. Ferrell, Michael D. Hartline.  - Sixth edition  - [Mason, OH] :  South-Western/Cengage Learning,  ©2014.  - xxvi, 587 pages :  illustrations (some colour) ;  26 cm. <br/><br/>Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>9781285170435 (pbk.) <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/><br/><label>LC Class. No.: </label>HF5415.13  / .F4139 2014