Gomez, Julita R. <br/><br/>Marketing principles and their applications in global perspective /  Julita R. Gomez  - Third editiom  - Manila:  GIC Enterprises;  [1998]  - xiii, 189 pages:  with Illustrations;  23 cm. <br/><br/><label>LC Class. No.: </label>HF 5415  / .G6332 1998