Churchill,Gilbert A. <br/><br/>Marketing:creating value for customers  creating value for customers/ Gilbert A. Churchill, J.Paul Peter   - Second Edition  -  McGraw-Hill  [1998]  - xxiv 630 pages:  with illustration; <br/><br/>Includes Bibliographical References and Index <br/><br/><label>ISBN: </label>0256228779 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>LC Class. No.: </label>HF 5415  / .C5631 1998