TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing:creating value for customers: creating value for customers
SN  - 0256228779
AV  - HF 5415 .C5631 1998
PY  - 1998///]
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Bibliographical References and Index
ER  -