Kerin, Roger A. <br/><br/>Marketing:   the core / Roger A. Kerin.  - Third edition  - New York:  McGraw Hill Companies;  [2009]  - xxvii, 493 pages:  with illustrations;  27 cm. <br/><br/>Includes index. <br/><br/><label>ISBN: </label>9780073381060 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/><br/><label>LC Class. No.: </label>HF 5415  / .K394 2009