TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing: : the core 
SN  - 9780073381060
AV  - HF 5415 .K394 2009
PY  - 2009///]
CY  - New York
PB  - McGraw Hill Companies
KW  - Marketing
N1  - Includes index
ER  -