Garrovillas, Eduardo P. Out-of-the-box marketing principles that work and make sense / Eduardo P. Garrovillas. - Mandaluyong City : Books Atbp. Publishing, 2007. - 262 pages : illustrations ; 22 cm Includes bibliographical references. ISBN: 9789710388431 Subjects--Topical Terms: Marketing.LC Class. No.: HF 5415.12.P6 / .G194 2007