ZEITHALM, VALERIE A. <br/><br/>SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM/ VALERIE A. ZEITHALM. __  - FOURTH EDITION. __  - 	Boston :  McGraw-Hill Irwin,  2006.  - 708 PAGES:  ILLUSTRATIONS;  26 CM. <br/><br/>	Includes bibliographical references and index. <br/><br/><label>Subjects--Topical Terms: </label><br/> Subject 	Service industries -- Marketing.<br/> 	Customer services.<br/> 	Marketing.<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2006