TY  - BOOK
AU  - ZEITHALM, VALERIE A.
AU  -  	Bitner, Mary Jo.
AU  -  	Gremler, Dwayne D.
TI  - SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
AV  - HD9980.5 .Z45 2006
PY  - 2006///
CY  -  	Boston
PB  - McGraw-Hill Irwin
KW  -  Subject 	Service industries -- Marketing
KW  -  	Customer services
KW  -  	Marketing
N1  -  	Includes bibliographical references and index
ER  -